Be a Guest Blogger with BTP
Brighton Therapy Partnership sometimes commissions guest bloggers to write informative and interesting articles for our website. These articles will help us develop an online library resource for therapists and will also provide helpful information about forthcoming training topics.
We feel that writing a blog about a therapy-based topic or an article based on attendance at one of our training events will enable the writer to consolidate their personal learning and will be valuable CPD in itself, but we feel there are wider benefits too.
Our combined blog posts receive over 10,000 page view per month (and climbing!), so with your name on one of our blog posts and a link from your website to your blogpost you will get a great deal of exposure (assuming you want it!). In effect you will be producing a very long lasting piece of marketing material for yourself but with the BTP website doing all the SEO and exposure work for you!
If you are a therapist with a particular niche this can also provide you with an additional referral route. Our site is so well SEO’d that many of our blog articles gain internet traction that brings in traffic from both clients and therapists (see our blog on Boarding School Syndrome which currently has over 100 comments and counting, almost all from members of public).
If you are interested please read our guidelines around remuneration and blog writing below, and if you have any questions please feel free to drop us an email at email@example.com . We are more than happy to have a phone chat to talk you through everything before you first write for us.
Our guidelines for the blog posts are as follows:
- Blogs should be a minimum of 1,000 words and a maximum of 2,500 words.
- The focus should be on therapeutic and clinical learning about the chosen topic. If writing an article based on an attended workshop the focus should be the therapeutic/clinical learning from the speaker’s presentation (and not a traditional ‘review’ of the workshop, for example).
- The goal is to produce an article for therapists to read so that a therapist with little or no prior knowledge of the subject can feel they can learn a number of key lessons about an issue or clinical practice.
- All articles should show that some research has taken place, and that information sources are credible and traceable. Links to online articles are welcomed. Academic referencing is not required. It is preferred that references are incorporated into the text rather than given as a list at the end. References do not contribute to word count.
- The preferred writing style is informative, professional and relaxed. Stuffy and/or academic is not encouraged!
- The use of personal examples and reflections should be kept to a minimum when blog writing. The focus of the blog should be on the theoretical and clinical practice issues of the topic in hand.
- Please take a look at some of the blogs on the BTP website to give you an idea of what we’re after. Good examples are the blog on the blogs on Linda Cundy’s workshop on technology; the blog on Models of Bereavement & Grief (August 2021), and the blog on Working with Children & Young People (June 2021). Articles do not have to be over-complicated. Some of the best ones have a series of mini-headings (perhaps 8 to 10 at most) with a paragraph or two of text underneath that talks to the mini-heading.
- You are expected to ensure that you have structured your article reasonably well, checked spelling and grammar, and proof-read it before submitting it. We may further edit your article, add images and links and SEO it on the BTP website for our purposes.
- We will attribute the blog article to you as a BTP guest blogger. Please let us have your name and designation (e.g. Counsellor in Private Practice in London) as you would like it to appear with the blog article. However, ownership of the blog and its contents will remain with BTP.
- We will not be able to add links to external websites, but we would encourage you to link to the blog article from your own website if you wish. This should be of considerable benefit to you in marketing yourself to your clients, as you will be able to demonstrate your ‘expertise’ via the blog post.
- Google takes a dim view of repeated material, so we ask that you do not reuse the blog material on any other website or publication. If you wish to reuse the material you will need to rewrite at least 75% of it, and give credit to the original source (ie, BTP website).
Please feel free to get in touch with any questions, with burning ideas for a blogpost, or to find out what articles we’re actively looking for at present. If your idea is agreed we will ask you to send in a brief outline (pitch) of your intended piece which would be a short paragraph outlining the ideas you intended to cover and approximate word length. Then, it’s all systems go! Our email is firstname.lastname@example.org